procuro
Bridging Europe and China.
Hospitality Solution 。 Cross-Border Trade
01 / About
Strategic Partner for Cross-Border Commerce
"A long-term strategic partner — connecting European craftsmanship with Asia's most dynamic hospitality and consumer markets."
We serve hotel developers, real estate owners, interior designers and European brands through two focused divisions.
02 / Services
What we do
Hospitality Solution
End-to-end FF&E and OS&E procurement for hotels, restaurants, serviced apartments, and lifestyle projects. We manage the full procurement cycle — supplier selection, quality control, logistics, and delivery — while also supporting investors with feasibility studies and hospitality investment analysis across Asia.
- FF&E & OS&E sourcing
- Supplier selection & quality control
- Logistics coordination
- Hotel feasibility & investment advisory
International Trading
We capture import and export opportunities between Europe and China — identifying European brands with strong potential in the Chinese market, while facilitating the export of Chinese-sourced goods to European partners. Our goal is to build durable, high-value commercial relationships that compound in value over time.
- Product sourcing & brand partnerships
- Import & export coordination
- Distribution partnerships
- Cross-border market development
03 / Why Procuro
Built on three
non-negotiables.
Trust & Reliability
We build every client relationship on transparency and consistency. Timelines, specifications, and commercial terms are honoured without exception. Clients trust us with their procurement strategy — we earn and protect that trust on every engagement.
Professionalism
Backed by EHL and HKU foundations, our team brings genuine sector expertise to every project. From FF&E specification to investment feasibility, we deliver commercially driven solutions — not generic advice.
Efficiency
As an agile company, we respond quickly to project requirements, sourcing requests, and operational changes. We cut the complexity from cross-border procurement — handling logistics, compliance, and coordination so clients focus on what they do best.
Our Advantage
Hong Kong Base
Asia's premier international hub — neutral ground, world-class legal and financial infrastructure, and direct access to mainland China and global markets.
World-Class Foundation
Our founders trained at the École Hôtelière de Lausanne and the University of Hong Kong — combining world-class hospitality, real estate, and business expertise.
Manufacturing Hubs
Embedded across China’s premier manufacturing regions — Foshan, the Greater Bay Area, Jiangsu, Zhejiang and Shanghai — with direct access to factory clusters, supplier networks, and on-the-ground quality oversight.
European Product Scout
We actively identify European products with strong appeal for Chinese consumers — sourcing distinctive goods that match China’s evolving tastes and market appetite.
04 / Team
The people behind
every engagement.
Yanyan Chen
Co-Founder
École Hôtelière de Lausanne (EHL)
University of Hong Kong — MBA
- From the Greater Bay Area — direct relationships with China's premier furniture and manufacturing community
- End-to-end supply chain management, supplier negotiations, and quality oversight
- Leads International Trading division and China-side procurement operations
Hong Kong
Caroline Chung
Co-Founder
École Hôtelière de Lausanne (EHL)
University of Hong Kong — Real Estate MSc
- Hospitality consulting and real estate investment advisory across Asia-Pacific
- Hotel feasibility studies, FF&E specification, and hospitality asset advisory
- Leads Hospitality Solution division and European client relationships
Hong Kong
"We serve as a strategic bridge between stakeholders — aligning operational requirements, design expectations, budget objectives, and timelines throughout every procurement process."
Procuro · Hospitality Solution & International Trading
05 / Enquire
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